How Hotel Marketing Managers Can Leverage Google’s Latest Updates and Social Media to Boost Brand Awareness and Website Traffic
As a hotel marketing manager, you know that social media is an essential tool for engaging with potential guests and building brand awareness.
But with Google’s latest updates for travel-related searches, you have a unique opportunity to amplify your social media strategy and drive more traffic to your hotel website.
In this blog post, we’ll explore how hotel marketing managers can take advantage of the latest updates from Google and social media to boost brand awareness and drive more website traffic.
Utilize Google’s Perspectives Filter
One of the latest updates from Google is the Perspectives filter for search results. This filter shows blog posts, Q&A threads, images, and videos from sources like TikTok, Instagram, and Twitter.
By creating short-form videos (Reels and TikToks) with SEO-like descriptions about the area/city your hotel is located in, you can take advantage of this filter to showcase your hotel and the surrounding area.
This provides users with more diverse and trustworthy information and shows details about content creators, including your hotel’s social media accounts.
By leveraging this feature, you can improve your hotel’s online visibility and drive more traffic to your social media pages and website.
Research and Use Relevant Hashtags
Hashtags are another important tool for building brand awareness and increasing visibility on social media. Research and post hashtags that guests use during their stay in your area.
This helps your hotel’s social media posts appear in search results when potential guests are researching their travel plans.
Additionally, utilizing hashtags on platforms like Instagram and Twitter can help you connect with influencers and industry partners who can amplify your hotel’s reach.
Building relationships with these accounts can expand your social media presence and drive more traffic to your hotel website.
Leverage Google’s Immersive View
Google’s Immersive View for routes will be launched in 15 cities, including New York, Paris, Tokyo, London, and Berlin.
Immersive View provides a multi-dimensional view of a journey, including weather updates and traffic information.
You can showcase the journey to your hotel and the surrounding area. Create short-form videos using Immersive View and share them on your hotel’s social media accounts.
This showcases your hotel and provides potential guests with valuable information about the surrounding area. By leveraging this feature, you can increase brand awareness and drive more traffic to your hotel’s website.
Take Advantage of Social Media Cheatsheets
Take advantage of the 232 Social Media Ideas Cheatsheet for Hotels. This comprehensive resource provides hotel marketing managers with a wide range of ideas for creating engaging social media content.
From creating travel guides to showcasing hotel amenities, this cheatsheet provides a wealth of ideas for building your hotel’s social media presence.
Utilizing these ideas can create engaging social media content that drives more traffic to your hotel’s website.
Conclusion
As a hotel marketing manager, staying current with the latest updates from Google and social media platforms is essential.
Utilizing Google’s latest features and social media tools can increase your hotel’s online visibility and drive more traffic to your website.
Create short-form videos using Immersive View and share them on your hotel’s social media accounts, research and use relevant hashtags, and take advantage of comprehensive resources like the 232 Social Media Ideas Cheatsheet for Hotels.
Create engaging social media content that builds brand awareness and drives more traffic to your hotel’s website.